What is UX ?

anuj7 April 20, 2020 0 Comments

Introduction to User Experience Design

Official definition

UX stands for User Experience and according to the International standard on ergonomics of human-system interaction, ISO 9241–210, UX is defined as:

Person’s perceptions and responses resulting from the use and/or anticipated use of a product, system or service.

Funnily enough, this definition comes with three notes (I know! Tell me about it!):

Note 1

User experience includes all the users’ emotions, beliefs, preferences, perceptions, physical and psychological responses, behaviors and accomplishments that occur before, during and after use.

Note 2

User experience is a consequence of brand image, presentation, functionality, system performance, interactive behavior and assistive capabilities of the interactive system, the user’s internal and physical state resulting from prior experiences, attitudes, skills, and personality, and the context of use.

Note 3

Usability, when interpreted from the perspective of the users’ personal goals, can include the kind of perceptual and emotional aspects typically associated with user experience. Usability criteria can be used to assess aspects of user experience.


UX simply means: helping the users get a great experience in accomplishing their tasks at all stages: before, during and after the task.

By this, I mean give the users what they came for, give them what they want, when they want it and without headache. A seamless journey is what I call a great user experience.

Another global and simple definition by Matthew Magain and Luke Chambers in their book Get started in UX

“User experience is the what, where, when, why and how someone uses a product, as well as who that person is”

Aspects of UX

The amount of titles and industries related to UX is incredibly high. When people say “I work in UX”, they literally could be working in any industry that UX incorporates. The spectrum is large and there is a blurred line with the different specialties and the responsibilities that come with the role.


Yes, UX overlays with strategy, business and product management. It incorporates design, behavioral science and communication.

UX drives ROI

Companies started noticing the importance of UX and its impact on the brand and the business. They also want to make sure the product they build serves the user needs and expectations. It’s easy to make a frustrating experience but it takes smart moves to make people come back and use your product again and again.

‘Investing in UX in the early stages of a project can often lead to lower development costs down the road and often lead to an increase in revenue’


Chaymae Lougmani

Founder at www.idir.co.uk | Experience Director at www.innovationpie.co | Mentor | Speaker | BBC tech expert