11 Important SEO Metrics to Track

When conducting an SEO audit for your site, it is imperative to focus on specific metrics, regardless of your business type. These key metrics provide valuable insights into the performance of your website in search engine rankings.

1. Organic Traffic:
   • Measure how much traffic your website receives from organic searches, excluding paid ads.
   • Track organic traffic using Google Analytics by selecting ‘add segment,’ choosing ‘organic traffic,’ and clicking ‘apply.’
2. Click-through Rate (CTR):
   • CTR is the ratio of clicks to impressions, indicating how well your website appeals to users.
   • Access CTR data in the performance tab on Google Search Console, reviewing individual pages and search queries.
3. Backlinks & Referring Domains:
   • Backlinks are essential for SEO, signaling trust and endorsement from external websites.
   • Monitor backlinks and referring domains in Google Search Console to gauge the authority and credibility of your site.
4. Keyword Rankings:
   • Track how well your website ranks on the Search Engine Results Page (SERP) for target keywords.
   • Use tools like SEMrush and Ahrefs Rank Tracker to monitor keyword rankings.
5. Core Web Vitals (CWV):
   • CWV focuses on technical aspects, including Cumulative Layout Shift (CLS), Largest Contentful Paint (LCP), and First Input Display (FID).
   • Monitor and improve CWV to enhance user satisfaction and SEO performance.
6. Indexed Pages:
   • Indexed pages represent the number of pages crawled and included in the search engine.
   • Check this metric on Google Search Console to ensure your pages are visible on the SERP.
7. Average Page Load Time:
   • Page load time influences user experience, and faster loading times are crucial for retaining visitors.
   • Find this metric in Google Analytics under the ‘behavior’ tab and ‘site speed.’
8. Pages Per Session:
   • Pages per session indicate the average number of pages users visit before leaving.
   • Higher numbers signify user engagement, contributing to a positive SEO impact.
9. Organic Traffic Conversions:
   • Track conversions from organic traffic, revealing the effectiveness of your SEO efforts.
   • Understand how visitors from search engines convert, whether through sign-ups, subscriptions, or purchases.
10. Domain Authority:
    • Domain authority reflects your website’s standing in the eyes of search engines.
    • Use tools like WebsiteAuthorityChecker and Mozbar to check and improve your domain authority.
11. Average Position:
    • Average position represents your website’s average ranking on the search engine result page.
    • Monitor and optimize average position through Google Search Console to enhance organic traffic and visibility.

Bottom Line: Effectively tracking these 11 SEO metrics is crucial for shaping your marketing strategy. If you are seeking an SEO expert in Pune to improve your website’s organic ranking, feel free to reach out to us.

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