What is Google Analytics?
Google Analytics is a web analytics tool that can be used to monitor and analyze the performance of your website or application. Through Google Analytics, you can access various information and reports about your website traffic and website visitor behavior. The platform is available to anyone with a Google account, and there are paid and free versions.
What is Google Analytics used for?
Google Analytics tracks general information about your website and website visitors. This information includes:
How users reach your website
How users interact with your website content
Your website demographics
How many of your website visitors converted and more
You can use Google Analytics reports to:
Measure the effectiveness of your marketing campaigns
Determine how well your pages are performing and how to optimize your pages for them
Decide who you should target your content and marketing
Track conversions and purchases
How does Google Analytics work?
To track your website with Google Analytics, you need to add a piece of JavaScript code to your website page.
When a user visits a page with this code, the code starts tracking the information using JavaScript and sends it to Google Analytics.
When Google Analytics collects enough data from your site, it populates the data in GA.
Who can benefit from Google Analytics?
Google Analytics is very useful for companies with lagging Online businesses that want to keep track of their business as it is used to track Search Engine Optimization (SEO), Pay Per Click (PPC) and other marketing activities.
With Google Analytics you will be able to gather valuable information about your visitors, visitor behavior on your website, traffic patterns and more. You can also use Google Analytics’ data sampling feature to quickly access and analyze data.
Whether you choose a free or paid plan, you can understand how customers interact with your website.
To get started, all you have to do is set up Google Analytics.
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