What is UX ?

Introduction to User Experience Design

Official definition

UX stands for User Experience and according to the International standard on ergonomics of human-system interaction, ISO 9241–210, UX is defined as:

Person’s perceptions and responses resulting from the use and/or anticipated use of a product, system or service.

Funnily enough, this definition comes with three notes (I know! Tell me about it!):

Note 1

User experience includes all the users’ emotions, beliefs, preferences, perceptions, physical and psychological responses, behaviors and accomplishments that occur before, during and after use.

Note 2

User experience is a consequence of brand image, presentation, functionality, system performance, interactive behavior and assistive capabilities of the interactive system, the user’s internal and physical state resulting from prior experiences, attitudes, skills, and personality, and the context of use.

Note 3

Usability, when interpreted from the perspective of the users’ personal goals, can include the kind of perceptual and emotional aspects typically associated with user experience. Usability criteria can be used to assess aspects of user experience.


UX simply means: helping the users get a great experience in accomplishing their tasks at all stages: before, during and after the task.

By this, I mean give the users what they came for, give them what they want, when they want it and without headache. A seamless journey is what I call a great user experience.

Another global and simple definition by Matthew Magain and Luke Chambers in their book Get started in UX

“User experience is the what, where, when, why and how someone uses a product, as well as who that person is”

Aspects of UX

The amount of titles and industries related to UX is incredibly high. When people say “I work in UX”, they literally could be working in any industry that UX incorporates. The spectrum is large and there is a blurred line with the different specialties and the responsibilities that come with the role.


Yes, UX overlays with strategy, business and product management. It incorporates design, behavioral science and communication.

UX drives ROI

Companies started noticing the importance of UX and its impact on the brand and the business. They also want to make sure the product they build serves the user needs and expectations. It’s easy to make a frustrating experience but it takes smart moves to make people come back and use your product again and again.

‘Investing in UX in the early stages of a project can often lead to lower development costs down the road and often lead to an increase in revenue’


Chaymae Lougmani

Founder at www.idir.co.uk | Experience Director at www.innovationpie.co | Mentor | Speaker | BBC tech expert

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anuj7 April 20, 2020 0 Comments


Future of PHP

PHP is Still Dominating the Web

If you take a simple look at the numbers PHP is definitely not dead. PHP is the most used server-side programming language by far. Approximately 75 % of all webpages are powered by PHP. Take a look at the graph below and see how far PHP is ahead of its competition in terms of how often it’s used. It is fair to conclude that PHP isn’t dead based on this statistic since 75 per cent is a far too high number for a dead language!

One of the reasons that PHP is used by so many websites is because WordPress uses PHP. The market share of WordPress is approximately 34 % of all websites. That’s 75 million websites using WordPress.


Laravel is one of the most popular web framework and the most popular PHP framework with 42,496 stars on GitHub till now. Many top-notch brands have built their websites using the Laravel framework. Laravel is developed in PHP with the all latest features come ups within PHP 7.


Since the release of PHP 7, a lot of new features and improvements have been introduced. The two most significant improvements are improved speed and better memory usage. This means that websites that use PHP 7 load faster than websites that use an older version of PHP and can handle more users at the same time.

Code wise, type declarations and new operators have been introduced. Error handling has also been improved.


Since 75 % of the web is powered by PHP there will obviously be a lot of jobs involving some sort of PHP coding. All these websites need to be maintained and there are PHP developers needed for that. The enormous market share of PHP won’t be gone overnight, so jobs involving PHP will be around in the future.

If you take a look at this link to the jobs section of Stack Overflow you will find a lot of jobs that require PHP.

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anuj7 March 12, 2020 0 Comments