Social media marketing is a medium used for creating brand awareness among the people across the world. Through SMM we can reach to mass volume of people and increase business. We can interact with customers through social media sites. By the use of social media marketing there is no restriction regarding the area. By adopting social media marketing as another medium of advertising, you get an opportunity to advertise your product and services worldwide. Creating social media engagement is very important. We can say where there can be ups n downs in the brands and businesses by the highly connected and powerful consumer driven social web, having your social media presence well managed is of prime importance.
Email marketing is medium of communication about commercial message to a group of people using email. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing is the only medium which creates an ease between an offer on display and a direct link to a product checkout page within two clicks. Email marketing is used by the one who is already interested in the services.